Required Skills: Computer Skills, Customer Relations, Marketing & Advertising Wiz, Self Motivated, Social Media Rockstar
GENERAL ACCOUNTABILITY
You will be responsible for the delivery creative for all of our marketing & advertising needs. You will create innovative online marketing campaigns and initiatives including website updates/overhauls, blogs, video, lead gen through our CRM system, social media, SEO, and SEM.
You take ownership of your responsibilities! You look at a completed task and ask yourself: “What more can I do?” You motivate yourself to achieve better than you first thought you could! You genuinely feel proud of what you’ve accomplished! And most importantly, you are able to “Be the client”!
SPECIFIC ACCOUNTABILITIES
Creative
Create all our monthly print and digital ads, produce and schedule monthly organic & paid social media posts
You will look at ways to improve brand alignment, messaging & creative output
Develop and update the creative for our newsletters & photobooks
Utilize our camera equipment to film and edit video for cross-posting, photograph projects for clients
Strategy
Track, report, & respond the data that is collected from Google Analytics, AdWords, AdsManager, etc
Create an Annual Strategy that focuses on Brand, Market Share, & Growth with measurable goals which you will report on monthly
Work alongside sales team to develop and implement strategies that drive traffic & lead generation
Social Media
Grow our online audience, user engagement and loyalty on all social media platforms (TikTok, YouTube, Facebook, Twitter, LinkedIn, Instagram, & Pinterest)
Stay up to date on emerging social technologies and features, and use them to engage and grow our audience for our B2B & B2C audiences.
Content
Create engaging video weekly for our social platforms that tells a story and aligns with our brand
Develop and update AdWord campaigns to expand our market share & reach
Write, proofread and edit all the copy required for all marketing collateral including emails, newsletters, blog posts, lead nurturing programs, ebooks, press releases etc. Articulately and accurately represent the brand and company in all communication.
Support & drive marketing and sales goals for our B2B & B2C audiences with timely distribution of segmented, customized e-blasts
Communicate with partners & clients to receive updates and photos of the progress on projects up to the finished product, organize professional photography shoots for completed homes
Website
Devise strategies (video being one) to drive online traffic to the company website
Track conversion rates and make improvements to the website
Develop and manage digital marketing campaigns to optimize conversion rates
Analyzing web traffic to company websites and providing monthly reports
Monitor and analyze competitors’ traffic generation activities such as media, PR, SEO, SEM
Monitor blog content and recommend changes to ensure all articles are high performing
Update website content to increase user experience and provide an educational experience
Other
Support administrative functions around tradeshows & events (booking client/partner apt’s, insurance docs, shipping, booth requirements)
Support CRM system: data cleanliness, optimization of system & utilization of software
KNOWLEDGE, SKILLS AND ABILITIES
Bachelor degree in Marketing, or equivalent post-secondary training and experience
Experience in Search Engine Marketing & Search Engine Optimization
Experience in Adobe Creative Suite including Premier Pro, InDesign, Illustrator, experience using premiere pro is necessary – ability to create Ads from scratch & create videos with clear messaging & brand alignment
Experience creating written content for website, blogs, email marketing, and other digital content
Strong video shooting & editing abilities to create brand aligned messaging & videos
Strong understanding of current online marketing concepts, strategy and best practice
Proficient in online marketing and a good understanding of major marketing channels
Experience with web analytics
Experience with excel for tracking of all ad spend & leads, quotes & conversions
Familiar with Web editing tools, Mail Chimp and CRM systems
Proven ability to write compelling copy to captivate and intrigue your audience
Possess high energy, maintain a persistent mind-set, enthusiasm, and be extremely goal oriented
Possess a professional business manner, an ability to identify, connect and build relationships
Good negotiation, influencing & communications skills; well spoken & personable
Strong analytical & reasoning abilities with keen attention to detail & highly numerate
Strong organizational and time-management skills; ability to prioritize work independently, with minimal supervision
A positive attitude, initiative and enterprise
Please email your resume to careers@canadiantimberframes.com - and place the position you are applying for in the subject line. Good luck! We will be in touch with qualified individuals only.
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