Marketing Coordinator - Position Filled

You are on top of the latest trends in internet, database, social media marketing and have a demonstrated track record of success in helping build brands and leveraging a variety of communications channels to drive sales growth.  The successful candidate is a strategic thinker with strong analytic & writing skills that will drive results.

 

GENERAL ACCOUNTABILITY

 

You will be responsible for the delivery of innovative online marketing campaigns and initiatives including website updates/overhauls, display ads, blogs, video, lead gen through our CRM system, social media, SEO and SEM.

You take ownership of your responsibilities! You look at a completed task and ask yourself: “What more can I do?” You motivate yourself to achieve better than you first thought you could! You genuinely feel proud of what you’ve accomplished! And most importantly, you are able to “Be the client”!

 

SPECIFIC ACCOUNTABILITIES

 

Social Media

Grow our online audience, user engagement and loyalty on all social media platforms (Facebook, Twitter, LinkedIn, Instagram, Youtube and more).

Stay up to date on emerging social technologies and features, and use them to engage and grow our audience (Facebook Live, Facebook 360, Snapchat and Instagram stories) for our B2B & B2C audiences.

Social media, website, blog & newsletter creation, SEO/SEM, reporting & analytics

Content

Develop, write, proofread, and edit copy for content such as newsletters, emails, blog posts, lead nurturing programs, ebooks, press releases etc. to support & drive marketing and sales goals for our B2B & B2C audiences.

Monitor blog content and recommend changes to ensure all articles are high performing.

Accountable for scheduling, writing and proofreading segmented, customized e-blasts & distributing in a timely manner supporting the overarching marketing strategy

Website

Devise strategies to drive online traffic to the company website

Track conversion rates and make improvements to the website

Develop and manage digital marketing campaigns to optimize conversion rates

Create, edit & manage video content

Analyzing web traffic to company websites and providing monthly reports

Monitor and analyze competitors’ traffic generation activities such as media, PR, SEO, SEM

Other

Support administrative functions around tradeshows & events (booking client/partner apt’s, insurance docs, shipping, booth requirements)

Support CRM system: data cleanliness, optimization of system & utilization of software maximizing our

 

KNOWLEDGE, SKILLS AND ABILITIES

Bachelor degree in Marketing, or equivalent post-secondary training and experience

Experience in content marketing, SEO, Email marketing, and social media.

Strong understanding of current online marketing concepts, strategy and best practice.

Proficient in online marketing and a good understanding of major marketing channels

Experience with web analytics

Familiar with using Web editing tools, Mail Chimp and CRM systems

Proven ability to write compelling copy to captivate and intrigue your audience

The following skills and experience are also desirable: Graphic design, & Video editing

Possess high energy, maintain a persistent mind-set, enthusiasm, and be extremely goal oriented

Possess a professional business manner, an ability to identify, connect and build relationships

Good negotiation, influencing & communications skills; well spoken & personable

Strong analytical & reasoning ability’s with keen attention to detail & highly numerate

Strong organizational and time-management skills; ability to prioritize work independently, with minimal supervision

A positive attitude, initiative and enterprise

 

Please email your resume to careers@canadiantimberframes.com - and place the position you are applying for in the subject line. Good luck! We will be in touch with qualified individuals only.



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